From IT Dreams to Unemployed Reality : Discover Why Business Development Might Be Your Wake-Up Call
Introduction
In India, IT jobs are seen as the ultimate goal. Every parent dreams of their child studying in IIT, getting a coding job, and eventually working in the U.S., preferably Silicon Valley. It’s like a Bollywood movie where everyone chases the same hero. But not everyone gets a happy ending. For many, this IT dream ends in unemployment.
The IT Craze in India
We often hear, ‘Do engineering, and you’ll get a great salary!’ Coaching centers, teachers, and relatives repeat this constantly. Coding boot camps and online courses promise to turn you into the next Sundar Pichai. Everyone seems to be learning Python or knows someone who is. It’s a crowded race.
But the reality is different. India produces lakhs of engineering graduates every year, leading to fierce competition. Finding an IT job can feel harder than getting a seat in a Mumbai local train during peak hours. To make matters worse, layoffs in IT are regular news.
The Harsh Reality
After four years of engineering, internships, and maybe a hackathon or two, you find yourself refreshing job portals like Naukri.com, waiting for a callback. Companies often demand ‘5 years of experience’ for an entry-level role and offer salaries that barely cover a weekend coffee outing.
Fresh graduates face tough competition. Everyone has similar skills and certifications. If you do get a job, it might come with long hours, low pay, and high stress.
Current Placement Challenges for Engineering Graduates
The harsh reality is that while millions of students pursue engineering degrees, only a fraction secure jobs in the field. According to Business Standard, only 10% of India’s 1.5 million engineering graduates are expected to land jobs this year (https://www.business-standard.com/finance/personal-finance/only-10-of-india-s-1-5-mn-engineering-graduates-set-to-secure-jobs-this-yr-124091600127_1.html). This staggering statistic highlights the deep-rooted employment crisis, leaving many students disillusioned and uncertain about their futures.

Why Not Try Business Development?
Here’s an idea: while everyone focuses on coding, who sells the products? Business development professionals. This career is often ignored but is key to making businesses grow.
Business development is not about annoying people with sales calls. It’s about building connections, finding opportunities, and solving problems. Think of it as matchmaking for businesses and ideas. And unlike coding, AI isn’t going to take over these jobs anytime soon.
Why Business Development Makes Sense in India
- Job Security: While IT companies face layoffs, businesses always need people who can bring in clients and deals.
- Exciting Work: One day you’re planning a strategy with the marketing team; the next, you’re presenting to a big client. Every day is different.
- Stable Career: When tech slows down, the people creating opportunities are the ones who succeed.
Skills Needed for Business Development
If you’re considering switching to business development, here’s what you need:
- Good Communication Skills: It’s not just about speaking English but genuinely connecting with people and earning their trust.
- Adaptability: Markets change fast, especially in India. Be ready to adjust and hustle.
- Problem-Solving Attitude: You’re not just selling a product; you’re solving someone’s problem.
- Confidence and Patience: Deals take time, and rejection is normal. Stay calm and keep trying.
The Business Development Advantage
In India, where job security is so important, business development offers a stable and rewarding career. It values creativity, strategy, and interpersonal skills over technical ones. It’s a role where you’re not just an employee—you’re a key part of the company’s growth.
Conclusion
The IT craze may dominate conversations and career choices, but it’s not the only option. Business development is a people-focused, smart career path with great potential. It’s not about giving up on your dreams; it’s about finding a better way to achieve them.
So, the next time someone says, ‘Learn coding, or you’ll regret it,’ just smile. You’ve already chosen a career where you won’t have to debug your life every week.
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